Nagano

Zenko-ji Temple is one of Japan’s most revered Buddhist temples, with a history spanning nearly 1,400 years.

Renowned for its non-sectarian approach and openness to all, it has long been a symbol of spiritual inclusivity. The phrase "Once in a lifetime, a pilgrimage to Zenko-ji" reflects its deep cultural significance to generations of Japanese people.

Visitors are welcomed by a majestic wooden gate and a grand main hall, both of which radiate timeless solemnity.
It is a deeply meditative and humbling experience that lingers in the heart long after the visit.

Northern Nagano is also home to several unique and memorable destinations.

One of the most famous is Jigokudani Monkey Park, where wild Japanese macaques bathe in hot springs.
The sight of snow-covered monkeys peacefully soaking in steaming waters is both surreal and endearing, and is often featured in the international media and in photographs.

Another hidden gem is the elegant town of Obuse.
Renowned as the place where Katsushika Hokusai spent his final years, Obuse is home to the Hokusai Museum, which showcases his striking compositions and enduring artistry.
In recent years, the town has also become known for its boutique wineries and cosy cafés, offering travellers a refined yet relaxed experience rooted in local craftsmanship and taste.

Matsumoto, located in the heart of Nagano Prefecture, is a charming city where history and contemporary culture coexist in harmony.

The city’s most iconic landmark is Matsumoto Castle, one of Japan’s oldest surviving castles, dating back over 400 years. With its striking black exterior, it is often called Karasu-jō, or “Crow Castle”. Designated a national treasure, the castle reflects the elegance and strength of the samurai era. Its beauty changes with the seasons, providing a fresh perspective each time you visit.

Matsumoto also has a deep connection with the arts. The renowned avant-garde artist Yayoi Kusama was born here, and her vibrant works are prominently featured in the Matsumoto City Museum of Art. The Japan Ukiyo-e Museum is nearby and is home to the world’s largest private collection of woodblock prints, with over 40,000 pieces, inviting visitors to immerse themselves in the timeless beauty of Japanese print art.

For travellers seeking more than just souvenirs, Matsumoto offers something truly special: a chance to connect with beautiful, handmade items that are designed to be used and cherished.

This spirit can be traced back to the Mingei movement, which was launched in the early 20th century by the philosopher Yanagi Sōetsu.
Inspired by his idea of finding beauty in the ordinary tools of daily life, generations of craftspeople have created items that are functional yet also carry warmth, character and a timeless design.

You can explore this tradition at the Matsumoto Folkcraft Museum, where everything reflects the Mingei philosophy of 'beauty in use'.

Every May, the town comes alive with creative energy during the Craft Fair Matsumoto. As you stroll from stall to stall and chat with the makers, you'll find something truly unique, it's like a treasure hunt for the soul.

The Nakasendo, which once connected Edo (modern-day Tokyo) and Kyoto, was a vital route for travellers, merchants and samurai during Japan’s Edo period. Today, several post towns along this historic trail in southern Nagano preserve the nostalgic charm of Japan as it was 300 years ago.

Notably, Narai-juku is the longest post town in Japan. Its streets are lined with wooden inns and shops that remain remarkably intact, offering visitors a rare opportunity to step back in time and walk in the footsteps of early travellers.

The Nakasendo is more than just a tourist attraction. It’s a place to quietly connect with nature and history.
Those seeking authenticity over attractions will find that this serene trail invites them to discover the true spirit of Japan at their own pace.