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Summer

Summer in Japan is intense, filled with heat and humidity. Yet, the highlands and coasts offer a cool refuge, where festivals and nature’s wonders turn the season into a vibrant, sensory experience.

Numerous popular festivals are held during the hot summer season in different parts of Japan. The photo from a festival in Iwate Prefecture, one of the 6 Tohoku Regions.

The climbing season of Mt. Fuji starts from July 1st to September10th. The Japanese also enjoy spending weekends relaxing around the surrounding lakes, escaping the city heat.

From mid-July until the end of summer, fireworks events are held mostly everyday across Japan.

Beach resorts are popular among the younger generation, with numerous good beaches for surfing and other marine activities.

Hokkaido is an ideal travel destination in summer, especially for its climate. Unlike the rest of the archipelago, Hokkaido’s humidity remains low even in the summer.

Matsumoto Castle in Nagano Prefecture is one of the 11 castles remaining in its original state. Nagano is also known as a summer resort destination among Japanese.

This rocky place is called the Ogre’s Washboard. The rock surfaced and has been shaped by the wind and waves over a few hundred centuries.

Hydrangeas, which originated in Japan, start blooming during the rainy season. They are an iconic summer flower.

Introduction

Summer begins with “Tsuyu,” the rainy season, which nurtures the rice fields. Once the rains end, the true summer heat arrives, lasting for about two months. The heat in cities can be overwhelming, but beyond the urban sprawl lie cool retreats in the highlands and along the northern coasts. Places like Shiga Kogen, Kamikochi, and Hokkaido offer a refreshing escape, where the air is cooler and nature thrives.

Despite the heat, summer in Japan is filled with energy. Festivals light up the night with fireworks, and children spend their days chasing insects and playing by the sea. Mountain resorts, with their cooler temperatures, offer a serene retreat, attracting more attention in recent years.

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Seasonal Food

Summer is a time of abundant harvests, with vegetables like edamame, okra, and zucchini at their peak. Summer also brings fresh seafood, including horse mackerel, a staple that’s enjoyed in many forms, and the more luxurious eel, traditionally consumed to combat summer fatigue. Japan’s summer fruits are highly prized for their exceptional sweetness and flavor, despite their often higher prices. Cherries, peaches, watermelons, and the exquisite Shine Muscat grapes are just a few highlights that make the season special for food lovers.

Nature

Summer in Japan transforms its beaches and mountains into lively hotspots. Coastal areas, dotted with “umi no ie” beach houses, offer sun-soaked relaxation, while Mount Fuji opens for climbers seeking adventure. The season brings vibrant greenery to the mountains and rivers, inviting travelers to explore Japan’s natural landscapes. Whether you are enjoying the refreshing sea breeze or gazing at seasonal blooms, summer reveals the dynamic beauty of Japan’s diverse scenery, from sandy shores to majestic peaks.

Activities

Summer in Japan offers endless opportunities for adventure, from the excitement of marine sports like surfing, windsurfing, and stand-up paddleboarding. The rivers invite thrill-seekers to enjoy activities like rafting and kayaking. However, the heat can be intense, so it’s important to stay within your comfort limits. Whether on the water or in the mountains, Japan’s summer landscape provides the perfect setting for outdoor exploration and unforgettable experiences.

Festivals

Summer is the season of festivals across Japan. From the Kyoto Gion Festival in July to the Daimonji Bonfire in August, as well as the Fire Festival at the base of Mount Fuji and the four major festivals of the Tohoku region, fireworks displays are held somewhere in Japan almost every day during the two months of summer.

Ex: Tokyo Sano Festival, Kyoto Gion Festival, Sendai Tanabata Festival, Aomori Nebuta Festival, Kanto Festival, Yamagata Hanagasa Festival, Fujiyoshida Fire Festival, etc.

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Our Suggesting Plans

1 Day Tour from Tokyo -Mt. Fuji

Mt. Fuji invites you to explore its majestic natural beauty and rich history. Dive into inspiring landscapes and uncover the timeless charm that has captivated anyone who sees it in a single glance.

¥22,000~
/person

1 Day Tour from Tokyo -Nikko

Explore the UNESCO-listed temples and shrines of Nikko, where you can immerse yourself in its rich culture and history while sensing the presence of the past samurai era with untouched natural beauty.

¥22,000~
/person

Stay in A Cultural Treasure

Stay in a art-like-museum-villa, dating back to the 1800's. This historic property is registered as a tangible cultural asset, and owned by the same family over generations.

¥400,000~
/person

Historic Buddhist Monastery

Mount Minobu offers a secluded stay in a temple lodge or historic residence, where traditional arts, local cuisine, and Buddhist influences come together for self-reflection and spiritual renewal.

¥200,000~
/person

Kodo – Art of Incense

A Kodo master will be invited to your hotel room for an exclusive private experience. The elegant tools, captivating fragrance, and the master's graceful presence will create a truly artistic moment.

¥20,000~
/person

Trace back the old life with mountain biking

A half-day or full-day tour to fully enjoy the Japanese mountains using the latest e-bikes. After the tour, you can relax and unwind with delicious local cuisine and drinks made from locally sourced i...

¥100,000~
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